Importance of Professional Media Production in Real Estate

In the real estate world, time is valuable and if you want to get the most out of each property listing, consider hiring a professional photographer or videographer who can help you save lots of time and potentially money. 

There is always the option to upload yourself but did you know any property platform listings with top-quality photos or videos can attract up to 93% more leads. Means a greater chance to convert them into sales!

Why leave it to us?

Working with a camera is a skill and whilst it can be done “do-it-yourself” using the average smartphone, they won’t look as good as the professional’s content. We take care of it all and provide you with a one-stop-shop service with outstanding edited content that you can directly upload or we can for you, onto the Propway property portal.

Not only does professional content attract more views and increase sales, but it is also a great way to maintain your agency’s professional aesthetics, brand, and reputation. After all, every agent wants to be known for their top-quality service and great presentation of their listings through good photos/videos. This branded content can make realtors' or sellers' listings sell 42% faster than listings with low-quality content.

To add to this, statistics suggest that a listing with only one photograph spends, on average, 80 days on the market. In contrast, a home with 20 professional photographs, spends 32 days on the market—that’s almost a quarter of the time. The real estate world can be cruel at times because a huge number of property listings are left to die a natural death because of lack or no coverage through professional photographs.

Video is also worth investing in. 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Videos give more of a realistic view of the property and help the potential buyers understand how they can manage the available space if they buy the property. Unfortunately, only 25% of agents create listings using videos. Listings without videos are easy to skip over, and those that use aerial images and videos are appealing to buyers and sellers. With drone technology, we can capture powerful, alluring videos of the properties, giving buyers a real sense of the place.

Propway – The 360° Coverage Expert

Hiring the services of our production team will make your real estate photos/videos look more professional. We can make your content high-quality with the power of editing, the correct equipment (wide lens), and professional lighting which will create a higher chance of potential buyers visiting your site. The sole purpose of video editing is to make the video stand out in the listings. High-quality videos, especially when they look professional, make your listings more appealing to the buying public.

81% of buyers would choose to watch a short video when searching for a new property and 75% will actually watch till the video has ended. This means your competitor's websites and media are losing buyer interest, why yours is alive and thriving with professional, eye-catching content. Videos have become even more important since the pandemic. Buyers are no longer as eager to book a private viewing and are more interested in viewing a home online without stepping out of their current home. In short, real estate videos are a social-distancing-friendly method of showing a home to a buyer — no keys required.

Showing off the properties you represent in a professional fashion is an effective means of impressing top-of-the-funnel leads who are learning about the properties in your market, as well as moving middle- and bottom-of-the-funnel leads into the telephone, email, and in-person meetings. Overall the proofs in the pudding and the statistics say it all.. having professional real estate content is very powerful and has many benefits for the real estate world.

Written by: Megan Blatherwick (Head of Production)